That’s it, you want to develop your online visibility, and you want to know more about the price of a website?
Even if they face more and more competition from social networks, websites are not going to disappear. Whether they are personal websites, blogs, or even professional websites, creating a website has become (almost) essential for anyone who wants to promote their activity.
Unfortunately, the costs of website creation vary greatly from one provider to another. And if there are many solutions to create your site, you can find food and drink. Here is a quick overview of the different solutions available to you and ideas for website rates.
The price of a website will depend on your needs
As with building a house or a store, the price of creating a website depends mainly on your needs and the resources you have to support it.
If you want to create a professional website, first ask yourself these five questions before embarking on the first solution available to you:
– What is the purpose of your website?
A website can take different forms depending on your needs. Thus, you must know if your site will have more a vocation of showcase site (presenting your company, your products or services and generating prospects), of e-commerce site (to generate online sales) or if it will be a professional blog (to drive traffic to your brand).
Note that creating a blog is quite complementary to the website. To learn more, here’s why you need to start your professional blog.
– How many pages will you need to get started?
The number of pages to create plays a huge role in the website’s price if you go through an agency or a freelance. The more pages you have to write and integrate, the more time it will take your service provider. Also, if you are building your website, think about how long it will take you. Yes, time is still money!
– Do you already have a graphic charter and visual elements?
Another inseparable aspect of website creation: the graphics. Indeed, having all the graphic elements you need for your site will save you a lot of time. This will also impact the price of the website. If you have to create the graphic charter, search and buy illustrative visuals, the website’s cost will necessarily increase.
– Would you like to have your website created by a professional?
This is the most important point in your thinking about creating or redesigning a website. Are you going and want to do it on your own? Engaging in the creation of a website takes time and some skills. Beyond the technical aspect (today facilitated by many solutions), you have to think about the editorial aspect and optimize your site. Going through an agency or a freelancer will cost you more, but you will undoubtedly save time and energy!
– Will you be able to take care of the maintenance?
The issue of website maintenance is often overlooked when it is created. But at the first attack or loss of data, you will quickly realize the importance of making regular backups and updates. Here again, this is an additional cost added to the website’s price, but it remains very affordable to keep peace of mind.
Before you jump into comparing website rates, be sure to think carefully about the different features you will need that will make it easier to estimate your costs.
What features does the cost of building a web take into account?
Creating a professional website shouldn’t be all about envy. To be profitable and profitable, you need to set goals in terms of business or communication.
If creating a site to look pretty doesn’t have much interest, you will find your account, thereby integrating it into a complete digital strategy.
Thinking about optimizing natural referencing to gain visibility on search engines, optimizing its appearance on mobile to facilitate navigation for mobile users, or thinking about traffic monitoring are all aspects to consider.
For an e-commerce site, you should also pay attention to payment solutions, inventory management, or invoicing. Some features can impact the price of the website very quickly.
Which solution for which website price?
Now that you have listed all of your needs, what do you want to do? Would you like to work with a turnkey solution or call on a professional or even an agency?
Turnkey solutions
The price varies from 0 to 100 dollars per month depending on whether it is a showcase site or an e-commerce site. What we call turnkey solutions are basic solutions that do not require any technical skills. In a few clicks, you have a website.
Ionos offers you a turnkey solution from € 9 excl. Tax/month, you even have the right to 6 months free.
Wix.com even offers you to create your website for free from their catalogs of predefined templates. Note: You should know that turnkey solutions are very limited in page optimization to improve your SEO.
While there are many ways to easily create your first low-cost website, note that you’ll be limited in your options without paying more. Thinking your site well upstream will allow you to remember nothing.
Self-employed / Freelancers
The price of a showcase site varies from 500 to 3000 dollars, and for an e-commerce site, it takes between 1000 dollars and 20,000 dollars on an estimate for a tailor-made site.
As an insight, this will give you an idea of the market rates, and in the end, you will need a team of experts for the development of a website, Malt (formerly Homework) has drawn up a barometer of freelance rates in 2016. Currently, the daily price of freelance is on average 300 dollars HT per day.
Web agencies
Prices vary depending on your project and your needs. Prices are ranging from 5,000 dollars to 100,000 dollars.
Web agencies are often multi-skilled agencies, explaining the higher costs compared to freelance or a turnkey solution.
To choose the right digital agency, you need to know the skills it offers within its services, such as:
- Good knowledge of CMS: WordPress, Joomla, etc. ;
- Proficiency in social networks: Facebook, Twitter, LinkedIn, Instagram, etc.;
- Expertise in SEO and SEM;
- Perfect command of the language used for the content of the site;
- Good use of design software: Illustrator, Photoshop, etc. ;
- DTP know-how: printed matter, flyers, magazine, etc. ;
- Good knowledge of Google tools: Google Analytics, etc.
- Good use of video to make Facebook Live or videos on YouTube
A simple website is no longer enough to promote an activity or develop a business. Today, you need content and invest in communication, whether it’s managed in-house or outsourced. Today, creating a website is more than just a question of price. It is a long-term investment. It’s up to you to make the right decision and choose with whom you want to implement it.
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