Tools to analyze the SEO of your site
A well-referenced site (corporate, online store, professional blog, etc.) generates traffic. There are two ways to improve the visibility of a site on the internet: the paid method with sponsored links or the free method with natural referencing.
Here are some analysis tools used by SEO professionals to analyze and optimize a site’s ranking in search engine results.
SEO on Google
The SEO or SEO English (Search Engine Optimization) is the set of techniques for improving the visibility of a site and its ranking in search engines.
The search engine is the interface between a site’s offer and user demand (visitor interest).
It translates the content of a site and detects the most important words (the keywords) to match them to the search of the Internet user.
Url, titles, keywords, quality of content, images, links… All these elements contribute to the natural referencing of a website.
Why is this important? Because ¾ of Internet users who are looking for a product or a service first use a search engine and80% stop at the first page of search engine results. They arrive less on a site by directly typing the url (internet address of a page) or via an external site offering a direct link to the site page.
Google explores (“ crawl ”) the web, then depending on the information collected (importance of a keyword, semantics, relationships between a set of documents and words, etc.), it indexes the pages and processes them. user searches (queries).
With more than 30 billion indexed pages , the search engine giant has become a key player in a natural referencing marketing strategy. For good analysis and better SEO you must hire SEO services in Lahore.
Why use SEO analysis tools?
For a professional with a website, SEO analysis tools meet several challenges. They will in particular make it possible to:
Determine whether or not essential searches (queries) related to site activity are driving traffic through search engines.
Analyze the keywords used by Internet users that lead to the site.
These analyzes carried out by different tools are part of an overall acquisition marketing strategy . They will then make it possible to optimize the content of the site to increase the audience and the number of prospects.
The biggest advantage of SEO is that it’s free and most of the tools that optimize it too. Better visibility, increased traffic, improved conversion rate… a business has everything to gain!
How to use SEO analysis tools well
Analysis tools detect any weaknesses in a site in terms of SEO. Depending on the criteria analyzed, the referencing strategy may apply.
The results given by the tools will lead, for example, to making certain modifications to the content of the site such as:
The use of frequent and also rarer terms , linked to the activity of an e-commerce site,
The writing of titles and simple , short , powerful sentences , including essential keywords (avoiding metaphors, puns, superfluous expressions, etc.),
- A clearer presentationcontent (chapters, sub-chapters, paragraphs),
- A possible renaming of the site and the urls of the pages of the site,
- Create more internal links and towards authority sites …
Insofar as Google retains about 200 ranking factors to index a site, the possible improvements of a website, whether it is an e-commerce store, a blog or a corporate site, are numerous.
SEO analysis tools
Google analytics
Google Analytics makes it possible to know the origin of the traffic on a site: direct, referral, organic (via Google), social or Paid Search and to adapt the content of the site according to the results.
Google Trends
Google Trends analyzes the search trends of Internet users, namely the popularity of keywords and their evolution over time. A good tool to get ideas for keywords associated with the theme of the site’s activity, or to detect the seasonality of a keyword.
Majestic
The Majestic backlinks tool is an extensive link index database. It analyzes the url of a site’s domain name, the number of inbound and outbound links. Its numerous indicators (citation score, credibility, authority, etc.) are used to assess the quality of a website.
Keywordtool
Keywordtool is an analysis tool which makes it possible to determine around a particular theme (for example “location”) all the related keywords most searched by users (example: “car rental”, “vacation rental”, “ house rental ”,“ apartment rental ”). It is then sufficient to create, refine or adjust the content of the site according to the interest of Internet users around the chosen sector of activity. It is recommended to cross this tool with Ubersuggest.io to maximize your chances of finding the right keywords.
Allyze
Alyze analyzes a web page the Google way. This tool gives statistics of the most important words used in a page and their relevance.
Digital Endeavour 