1: Work on your Google + business page
The first point to work on when you want to optimize your local SEO is optimizing your company’s Google Plus page. If you don’t have one, I urge you to create one (plus it’s free). At first, we will take care of the general information on your page. Make sure the name, address, and phone number are correct.
For the description of the page, make sure that it is 400 words long and is not perceived as spam (so avoid placing too many keywords in the form of a cloud): everything must be natural. Remember to leave a professional contact address, i.e., with your company name such as “www.webdesignanddevelopment.pk”, rather than “info@mavenup.com”. It immediately seems more credible. Finally, it is important to have your page certified by Google to gain credibility and therefore confidence customers.
2: Optimize your website
As with any SEO strategy, it is important to have a clean, that is to say, a well-structured website. First of all, make sure that each service offered has its landing page. Also, please do not neglect your home page because it is the core of your website, and must therefore contain as much information as possible while referring to the different pages of the site.
On the technical side, pay attention to the construction of your URLs, including the name of the city where the company is located as often as possible. It will also be necessary to take good care of the titles of the landing pages, which must consist of the name of the company, a few keywords, and once again, the name of the city. Remember to optimize your meta descriptions so that they make you want to go to your site.
Finally, do not forget to display the business hours and put their contact details in the footer.
Note: however, that all the optimizations specific to natural referencing (SEO) are, of course, to be taken into account.
3: Analyze the sources that talk about you
The third step is going to be an audit of the different sources that point to your site. You will have to list all the information sources that talk about your business, whether through newspapers, blogs, or even site directories. If you are worried about the low number of “quotes”, don’t worry! It is better to have a few good quotes than a lot of bad ones.
In this process, it will be required to ensure the integrity of the information found. See if you are referenced in comparators (this, of course, depends on your sector). If so, make sure your profiles are filled out correctly.
This analysis will allow you to determine if there are points to improve concerning your “quotes” and if so, which ones.
4: Analyze if you have penalties from Google
To have the best possible SEO, you must avoid being penalized by Google, and therefore be in good standing with it. For this, Google Webmaster Tools is your best ally! It will diagnose and inform you of any issues with your site (if there are any) and how to fix them. So make sure that your site is as clean as possible vis-à-vis Google.
5: Analyze your customers’ opinions
Whether you have customer reviews or not, the job will be the same! In the first case, that is to say, if you have customer reviews, study them to find areas for improvement. If you don’t have a customer review, then you will have to. Also, there is no question of writing fake reviews! The best is to invite your customers to leave their opinions on your site or on your social network pages (we will also see social networks a little later in this article).
In any case, be aware that getting customer reviews takes time, so be patient.
The ideal in all cases is to obtain about ten reviews composed of at least four stars (for the Google review system). Also, it may be wise to identify studies on specialized sites such as TripAdvisor, for example. Because by analyzing the traffic of our site, if we notice that little traffic comes from places such as TripAdvisor while we are present there, this may imply that we have areas for improvement on this site.
6: Audit your social media presence
Social networks have now become essential; it is, therefore, important to have an optimal presence. In this process, we must ensure that:
- All the pages where the company is present (Facebook, Google+, etc.) are 100% complete with correct information,
- The visuals on these are of high quality,
- These pages are alive, which requires being involved in social networks,
- Reviews are posted when possible,
- Your different pages are connected to your website.
Finally, know that if you are making a YouTube channel, your videos must be of high quality, and their description must include the hours, the postal address, and the address of your company’s website.
7: Analyze what your competitors are doing
Finally, the last step will consist of analyzing the action of your competitors. Do they have any quotes in the press? In a blog? What are their backlinks? You have to answer these types of questions. These answers will allow you to find areas for improvement in these subjects for your company.
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