The requirements for a website have changed a lot in recent years. Anyone who has a website is therefore well advised to check from time to time whether it still meets the requirements of a good or modern website or whether it urgently needs a “general overhaul.” But how do you know if a website is out of date? We’ve summarized what a website is all about today and how you can tell when you urgently need a new one.
1. Out of date content
A good website is always built on three pillars – good and reader-friendly content, an appealing design and functioning technology. The content should be up-to-date and the information correct. A website with content that is out of date is like a business card with a wrong address – it simply no longer serves its purpose.
2. Empty phrases and a lack of strategy
Not only content that is no longer consistent should be exchanged. There was a time when the main thing was to have a presence on the internet at all, the lyrics sometimes didn’t matter that much. Products were advertised with empty phrases and the pages were filled at random – or even worse – heaps of keywords were thrown around without delivering suitable content. Such websites are definitely no longer in demand. Rather, modern websites have a well-developed, logical content strategy and offer the reader real added value. In addition, content on a good website is constantly being expanded, updated and supplemented.
3. An Outdated design
Just as the requirements for the content have changed, the requirements for the design have given way to new ones. Your corporate identity provides an indication that the design of your website is out of date. If your website no longer reflects these, you should have them adjusted to reflect this. It also often happens that companies in their start-up phase create a website with a small budget based on ready-made templates. At the latest when the budget has grown and the company has been able to establish itself, however, a new website with an appealing web design that matches the company or brand is required.
4. Lack of support for mobile devices (responsive web design)
Gone are the days when websites were mainly accessed from the PC. Access is more and more common via mobile devices such as smartphones or tablets. In order for your website to be displayed legibly and, for example, to adapt in width to the device, it needs a responsive web design, i.e. a web design with which it is suitable for mobile devices. Responsive web design is not only important for the user – it can also be decisive in the display of search results because websites that are “mobile friendly” are given priority by Google in search of pages that do not have a responsive design.
5. Missing CMS
With a content management system you can maintain and update the content on your site yourself. If it is a company website, a CMS is essential. However, it can be neglected for static landing pages, which do not require constant updating.
6. The use of Flash
Flash has been hotly contested for years. Whether or not Flash is dead may be debatable, the fact is that it doesn’t work on the iPhone and iPad. If you still use Flash for your website, you are excluding a user group from the outset and possibly foregoing potential customers. In addition, it is pointed out again and again that Flash can pose a security risk.
7. Missing speaking URLs
Do your URLs contain combinations of cryptic characters and series of numbers? Then an update is definitely announced! There are several reasons why you should turn old URLs into speaking URLs. On the one hand, it is easier for the website visitor to orientate themselves using the URL. This becomes all the more important with more branched websites. A second, important argument is the importance of speaking URLs for ranking in search engines. With appropriately chosen keywords in the URLs, you will immediately receive a reference to the topic of the page and rank them accordingly.
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8. A navigation with graphic elements
Older websites sometimes contain graphically designed navigations, i.e. the navigation points (and texts) are available as a background image. In contrast to navigation with texts, however, this design has a number of disadvantages. Changes are not as easy as it would be with plain text. In addition, such a navigation can have a negative effect on the ranking in the search engines because the graphics, in contrast to the text, simply cannot be read by them.
9. A chaotic navigation structure
Especially websites that have grown over the years often have a chaotic navigation structure. Pages have been added or removed and the structure of the navigation does not always focus on what is really most interesting for the website visitor. The result: the user takes flight.
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