Excellent content makes a website attractive to users. And what is useful for the user, says Google, also ensures a good ranking in the search engine. In addition to interactive features, graphics, and videos, good SEO texts are an essential element of on-page optimization. But how do you write a good SEO text? What exactly is an SEO text? And do “SEO texts” bring you anything at all? In this article, we will tell you how to write good texts for online marketing.
WHAT IS AN SEO TEXT?
“SEO texts” are texts for search engine optimization – texts that Google website as possible relevant to specific keyword’s rank. For a long time, this was done with a high keyword density – at the expense of the user. Copywriters peppered their articles with keywords until they were illegible; Such over-optimized texts with a keyword density of over 12% only rarely offered added value. SEO texts in this form are no longer up to date and, in the worst-case, lead to Google penalties.
Today, Google evaluates texts as relevant that provide the user with unique and high-quality answers on a particular topic. No matter how often you squeeze keywords into 300 words – if the text remains empty in terms of content (“thin content,” says the expert), it is not attractive either to the reader or to Google. A good SEO text is simply a good text that is informative, exciting, entertaining, and ideally contains information that the user will not find anywhere else. Unique content is the magic word. Don’t write for Google, write for people. SEO Company in Lahore provides the best SEO services.
KEYWORDS – COMMON THREAD AND RANKING FACTOR
So are keywords now unimportant for SEO texts? Of course not. Your keyword is the topic that leads the user to you, the key with which he finds you – and thus also the common thread that you should follow when writing. A thorough keyword analysis is vital to assess what users are looking for and what they want to know. After all, your text provides the answers to his questions. So do a keyword analysis beforehand so that you know which terms are relevant to your topic. see that how union complex update their content.
And then it’s time to write. Here we reveal eight tips on how to make your readers happy with good SEO texts.
1) TARGET AUDIENCE
Who are you writing for? What questions does a user have? Regardless of whether you are writing for your blog or a client: Your article must arouse the interest of the target group. So think inside the user and ask yourself: What does the reader get out of it? Why should he care, what solutions does the text offer? By keeping an eye on the interests of the target group, answering questions, and providing user-relevant information, you give your SEO text added value and structure.
2) UNIQUENESS
Nobody wants to read the same content for the twelfth time in the same costume. Even if you are writing on a popular topic: uniquely prepare your text. Please don’t even think of merely copying texts. Copying texts and content does not bring you any advantages in terms of ranking, as Google punishes duplicate content. So: create unique SEO texts.
3) LANGUAGE GAMES
Rule of thumb for SEO texts: Write factually, graphically, clearly – and easily understandable. Avoid box sentences and foreign word bombs. The spice of the web is simplicity.
Since Google recognizes linguistic contexts thanks to its increasing semantic alignment, copywriters are allowed to juggle words a little more freely. So bring variety to your text: use synonyms, vary with word stems, and sentence structures. After all, you want the book to be fun for your readers. A reasonable measure is, of course, the key here: You shouldn’t overdo it with synonyms, for example, essential words can and should be repeated. Trust your sense of language to determine when an SEO text becomes too monotonous.
By the way: target group awareness is also reflected in the language. A business page has a more formal tone than a lifestyle blog; a beauty shop has a more straightforward vocabulary than a science website.
4) CONCENTRATION AND ORDER
Do you remember? Your primary keyword is the Ariadne thread, which draws your readers into the labyrinth of your SEO text and which they feel their way along. Treat the primary keyword as a common thread. This will prevent you from getting lost on the subject. By the way, if you focus consistently on your topic, the main keyword will likely come up enough on its own to make your text relevant.
To bring order to your topic and to provide the user with orientation, structure your SEO text with (sub) headings. Make sure that the H1 (the main header) only appears once. With H2 and H3 headings, you divide your book into at least three meaningful sections. Use the keyword in the headlines so that the user (and Google) knows what to expect. The individual sections should not contain more than 300 words – you don’t want to scare off your readers with text blocks. With a reader-friendly layout you are doing yourself and your visitors a favor,
5) AS LONG AS NECESSARY, AS SHORT AS FLAVORFUL
Your SEO text should offer added value – that much is clear. How much space you need for this depends entirely on the topic: A simple subject doesn’t have to be blown up to 1000 words, but nobody benefits from squeezing a highly complex issue into 250 words. Realistically estimate how much space your topic will require. However, it would help if you didn’t overdo it – the Internet is changing the reading habits of users; 800-1000 words is a good rule of thumb. A blog can also be a little more, but don’t be afraid to shorten it: the crisper the text, the better.
6) SPELLING AND GRAMMAR
A topic that is all too often underestimated, especially in SEO texts! When the book is ready, please read it carefully against it, making sure that the spelling and grammar are correct. Spell check programs and tools are your friends. A careless mistake is not the end of the world, but a text that is bursting with errors makes an unprofessional impression and does not inspire confidence.
7) FORMATTING, IMAGES, AND SEO RELATED FACTORS
Now let’s slowly get down to the severe SEO factors. This also includes the formatting of your text:
Make it easy to read. Meaningful sections, avoidance of text blocks, meaningful headings
Feel free to pack short, concise overviews as bullet points and lists (like this one). So your readers see everything necessary at a glance. Users like lists (Google, too, by the way).
With bold slogans highlight the main keyword and other important terms.
Important: Even if you mainly write, images should ideally also be part of your SEO text. They are eye-catching, support what is being written, loosen up the overall picture, and are another station where you can place keywords. At least one graphic should be available. Using alt tags that contain keywords, images also help make your post more relevant to your topic.
8) TEXT OPTIMIZATION
Your text is ready. Congratulations! Perhaps you have already used one or the other control tool while you were writing. If not, now is the right time – now is the time to optimize. Meanwhile, WDF * IDF has become a standard method to check the SEO suitability of your text. With this formula, appropriate tools compare the ratio of the critical terms and keywords in your book with the corresponding quotas in other texts on the topic. Some devices, such as Seolyze, show you which keywords you could use a little more often – and which words occur too often in the text.
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