Lately, I was reading the SEOmoz guide, which deals with SEO (Search Engine Optimization) and which is very useful for any tourism business wishing to position its site well in the search engines. So I wanted to share some of these tips here with you because very few companies in the tourism industry know what SEO is, what basic optimization techniques are, and why it is essential to use them properly. ‘a strategic point of view.For getting good seo services visit on SEARCH ENGINE OPTIMIZATION.
What is SEO?
First of all, before you start, what is SEO? The SEO or Search Engine Optimization is a set of techniques to optimize SEO or organic of a site on search engines. For example, for the Hawaii tourist office, it would be a question of positioning well on keywords such as “Hawaii tourism,” “Hawaii vacation,” etc.
By organic referencing, we mean the search results, which are displayed naturally by the search engine after a request and not the sponsored links, which are located most of the time on the right of the screen. Here is an image that I used in a previous post to better understand what SEO is compared to SEM. The results framed in red are paid links (SEM), while those appearing at the bottom come from natural or organic referencing (SEO).
How can using SEO techniques help your tourism business perform better?
Now you know what SEO is, it is essential to understand how these optimization techniques can help your tourism business perform better according to your business goal. Indeed, what are the advantages of investing in SEO for your business?
74% of Internet users use a search engine to find their stay online [ Journal du Net ], we understand how the use of SEO techniques can help you generate leads and sales on your site or entirely only to increase your notoriety or your brand image. Indeed, according to a recent study by JupiterResearch and the NPD Group, 70% of Internet users would only relay the first page of search results. This percentage drops to 17% for the 2nd page of results, 7% for the first three pages and just 8% for three pages and more. In an era where 50% of Internet users book their trip online, we can now see the importance for our site to position itself on the first page of results on search engines for specific strategic keywords that we will have previously determined using an analysis of our website and the competitors.
Five SEO tips to optimize your search engine positioning
Now let’s move on to the 5 SEO tips to help you get your site indexed better in search engines. Far from being an exhaustive guide (SEO being a fairly complex discipline that is continually evolving), these five techniques can help you make some small changes to your site so that it is better positioned in the engines. you can also see a well optimise site by click on union complex.
Do not aim for the first page of results with these techniques because SEO techniques take time to bear fruit, and these techniques are only a small part of what is possible in terms of SEO. Hiring an SEO expert can be a beneficial and profitable solution for any business wanting to position itself well. According to eMarketer, marketing managers in the United States plan to devote 19.3% of their budget per search engine to SEO, while this percentage should increase to 22.8% in 2011. Here are the 5 SEO techniques for the structure of your website:
1. Structure your URLs correctly
It is essential to structure the URLs of your site well so that search engine robots will index them faster and easier. Indeed, if you are the Hawaii tourist office and you have three main sections in your site, namely Explore, Learn, and Plan, the URL of each of the pages of these sub-categories must be well structured according to these categories. For example, the Hawaii Culture page is part of the Explore category, and its URL should, therefore, be structured to reflect this categorization.
2. Rewrite your URLs
Thus, we understand that this is a page on adventure activities in Hawaii, and search engines will index your pages more efficiently. Tip: You can use a Mod_rewrite module to optimize the writing of your URLs easily.
3. Update your site frequently & add content
Another easy way to better the indexing of your webpages is to update your site frequently. Indeed, the engines place more value on recent content than content that has not been modified for a long time, and that’s why you benefit from frequently updating your site. Having a business blog is an excellent way to ensure that you have recent and regularly updated content for indexing your site. User comments and posts are written frequently to provide new content for the search engines.
4. Avoid from duplication of content
Another SEO technique to follow is to avoid duplicating your content. Indeed, search engines penalize sites that have duplicate content and do not yet know the difference between original content and duplicate content. It is, therefore, vital to ensure that your material is not reproduced in full in another place on the web or that you do not have two identical pages (for example, on your old domain and your new domain name).
5Make sure you have quality links that lead to your website
A widespread belief about SEO is that the important thing for a website is to have the most links pointing to our site to be well indexed by search engines. Know that this is wrong. By quality, we mean some factors, including the age of the domain name, the site’s credibility in search engines, its page rank, etc. In short, make sure you make link partnerships with quality sites that are credible with search engines and not merely aim for the number of links.
In short, this is just an overview of SEO techniques. To find out more, you can visit Positionnermonsite.ca, which gives you valuable advice on how to optimize your site for search engines. For your part, as a tourism company, are you currently investing in SEO? If not, are you planning to spend part of your marketing budget on it soon? Hope to read you and see you next post!
Digital Endeavour 